How Long Should My Videos Be?

You’ve only got 10 seconds to grab your viewer’s attention and, according to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.

Furthermore, you’ll lose about 1/3rd of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes, regardless of how long the video is.

Now here’s the good news. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span, and, depending on the device, are found to watch between 2-5 minutes of video.

So it’s clear; shorter videos are in. But there’s another reason to keep your videos short; they get shared more too.

Research shows that videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds to a minute.

Author Description

Lori-on-Maui

Lori loves creating digital marketing strategies for small businesses using the power of video. Lori's team consists of professional copywriters for script writing, video creators and producers, and video marketers. We would love to increase your profits by creating and promoting video ads for your business!

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