You’ve only got 10 seconds to grab your viewer’s attention and, according to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.
Furthermore, you’ll lose about 1/3rd of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes, regardless of how long the video is.
Now here’s the good news. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span, and, depending on the device, are found to watch between 2-5 minutes of video.
So it’s clear; shorter videos are in. But there’s another reason to keep your videos short; they get shared more too.
Research shows that videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds to a minute.