Making sure your business is easy to find is the number one key to ensuring your success with your digital marketing efforts. However, this isn’t always as easy as it sounds. The detailed process of helping your company stand out from your competitors can be confusing, time consuming, and difficult.
Google My Business (GMB) has been created to help local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps you attract more consumers in your local area who may be searching for your type of product or service you offer.
The problem is, there are still millions of local businesses that have not yet capitalized on this critically important marketing platform. All it takes is to complete your profile, add as much information as possible, and optimizing it for higher rankings.
Most businesses struggle with that very first step, which is to complete your profile. Very few business owners are completing their profiles to 100%, but it is important to do so! Here are some steps to get you started.
Make Sure Your Business is Actually Listed
Of course, before you can focus on getting a 100% score, you need to first make sure you’re listed on Google My Business. Type in your company’s name, address, or phone number into Google search and see if anything comes up. If so, you know you’re listed and you can proceed to completing and claiming it. If it’s not listed, you want to create a listing for your business as soon as possible.
Filling Out Your Profile
If you want to get a 100% score, you’re going to need to ensure that your profile is completely and accurately filled out.
First, fill in all the required fields such as:
- Your company name
- Your physical address
- Your local phone number
Once you have the basics filled out, you get additional score points for listing:
- Your company website address
- Your company email address
- Hours of operation
- Payment methods
- Detailed description of your business
- Appropriate categories
- Strategic keyword placement
- and more …
The good news is that it is really simple to see what you need to do to improve your score via the Google My Business dashboard. Simply log in and take a look to see what your next steps should be!