Because consumers embrace and even expect video at every turn is why!
Cisco estimates that 80 percent of all internet traffic will be video by 2019 and that global video traffic will increase by three times from 2016 to 2021.
Video has become so normal that you can use it to quickly engage with your prospects. Well designed logos and high quality banner ads can be very effective in spurring interest, but video ads offer you an opportunity to connect with your prospects on a deeper level by establishing a relationship, inviting your audience into the fold, and visually educating them in an effort to move them through the buying journey.
This has all led to a growth in digital video advertising spending. Digital video advertising is a strategy that can work for any type of company.